mimic22 question hooks
Swap the highlighted blanks for your product. Each has a worked example.
1.Does your thing specific annoying symptom by time?
“Does your mascara smudge under your eyes by lunch?” · makeup
2.Why does nobody do obvious thing?
“Why does nobody put a hook inside their car for a takeout bag?” · car accessories
3.Which one of these is the expensive/real/new one?
“Which one of these two sweaters is the cashmere?” · fashion
4.Situation? Watch this before you decision
“Renting with a dog? Watch this before you sign a lease” · pet products
5.What would you do/pick if scenario?
“What would you pack if you could only bring one bag for two weeks?” · travel
6.Is it just me or does thing always annoyance?
“Is it just me or does every fitted sheet come off one corner?” · mattresses
7.Do you know what this button/feature does?
“Do you know what the little hole next to your phone’s camera does?” · phone accessories
8.How long do you think this took?
“How long do you think this cake decoration took?” · kitchen gadgets
9.Would you try/wear/eat unusual thing?
“Would you wear a fragrance that smells like rain on concrete?” · fragrance
10.Why is my thing doing behavior?
“Why is my cat sitting in the box instead of the bed I bought?” · pet products
11.Still doing old way in year/season?
“Still writing your grocery list on the back of a receipt?” · productivity app
12.What’s the one thing you can’t live/travel/work without?
“What’s the one tool you can’t garden without? Mine’s weird” · gardening
13.Can you tell which photo/clip was made with/without tool?
“Can you tell which of these two clips was edited by AI?” · AI tools
14.Guess how much this thing cost
“Guess how much this whole reading corner cost me” · home decor
15.Why do pros always habit?
“Why do bartenders always smell the garnish first?” · alcohol-free drinks
16.Have you tried thing with unexpected pairing?
“Have you tried cold brew with a pinch of salt?” · coffee
17.Which option are you: A or B?
“Which camper are you: hammock or tent?” · outdoor gear
18.What happens if you action every day for time?
“What happens if you practise piano ten minutes a day for a month?” · online courses
19.Do you habit too, or is it just me?
“Do you rewatch the tutorial three times before you start a level too?” · mobile games
20.Who else shared experience?
“Who else has a drawer of chargers that fit nothing?” · phone accessories
21.Why does every place have thing?
“Why does every gym have that one bench nobody uses?” · gyms
22.What’s actually in product?
“What’s actually in a ‘natural’ all-purpose cleaner?” · cleaning products
Why it works
- A direct question gets answered in the head automatically, which is a tiny moment of engagement.
- It filters the audience: people who answer “yes” feel the video is for them.
- It’s conversational. It sounds like a friend asking, not a brand announcing.
- Questions invite comments, because people want to give their own answer.
When to use it
You can name a specific symptom of the problem
“Does your mascara smudge by lunch?” The symptom picks the exact viewer.
Your audience is a clear group
Questions that call out a situation (“Renting with a dog?”) catch the right scroller.
Quizzes and guess-the-answer content
“Which of these is the real one?” keeps people watching for the reveal.
Community and comment-driven videos
When you actually want answers, a question hook gets them.
When it backfires
- Don’t ask questions with an easy “no”. “Want to save time?” is answered and dismissed. Ask about a specific moment.
- Avoid rhetorical filler like “Have you ever wondered…?”. It delays the point and sounds like an ad.
- Don’t ask sensitive personal questions in regulated niches (“Struggling with anxiety?”, “Drowning in debt?”). It can break ad policies on personal attributes and feels intrusive.
- Don’t stack questions. One question, then the answer or the test.
How to film and caption it
The first two seconds
Ask it to the lens
Look straight into the camera with a slight raise of the eyebrows. It should feel like you’re asking one person.
Pause for half a beat
Leave a tiny gap after the question so the viewer answers in their head, then cut in fast.
Show the options for quiz questions
Hold both items up in the first frame. People start guessing before you finish the sentence.
Point at the thing you’re asking about
A finger at the button, the sweater, the bench. It anchors the question visually.
On screen
End the caption with a question mark
Obvious, but many captions drop it. The mark tells muted viewers it’s a question.
Label the options
For “which one” questions, small A/B labels near each item make guessing easy.
Hold the question on screen longer
Leave the question caption up an extra beat while you start answering.
Add a comment prompt near the end
“Tell me yours” in small text gets the answers the question promised.
Example: a makeup video
Built on one of the lines above. What you say, and what's on screen.
- 0:00
“Does your mascara smudge under your eyes by lunch?”
On screen: Close-up of smudged lower lid. Caption with question mark, top third.
- 0:04
“It’s usually not the mascara. It’s the oil from your under-eye cream moving it.”
On screen: Dabbing under-eye cream, then a tissue pick-up.
- 0:09
“Press a little loose powder under your eyes before you do your lashes.”
On screen: Small brush pressing powder, then mascara.
- 0:14
“Here’s 9 a.m. And here’s 1 p.m. Same face, same mascara.”
On screen: Two timestamped selfies, same light.
- 0:19
“Try it tomorrow and tell me if yours made it to lunch.”
On screen: Caption: did yours survive?
Mimic style for this hook
Clean captions
Question hooks are conversational; classic captions that follow your voice keep it feeling like a friend asking.
Questions
What makes a good question hook?
A specific question about a moment the viewer recognizes, where the honest answer is “yes, that’s me” or a guess they want to check.
Should I answer the question right away?
Answer within a few seconds or move straight into the test. Leaving it hanging too long feels like a stall.
Are “Did you know…?” hooks question hooks?
Technically, but they’re weak. Most people answer “no” and leave. Lead with the surprising fact itself instead.
Can I use question hooks in ads?
Yes, but avoid questions that assume a personal attribute, like a health condition or money trouble. Ad platforms restrict that kind of targeting language.
Do question hooks really get more comments?
They give people an easy reason to reply. Asking for the answer again at the end helps more than the hook alone.
Say the hook. Mimic does the rest.
Raw clip in. Captions, cuts, hook and product shots out.
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