Privacy Policy

This Privacy Policy explains how NeedThat Studio, LLC, a Delaware limited liability company ("Mimic," "we," "us"), collects, uses and shares information when you use the Mimic iPhone app and the Mimic website and web app (together, the "Service").

1. Information we collect

Information you give us

• Account details: your email address, if you create an account or sign in.
• Your content: the videos, photos and audio you upload or record, videos you import as a style reference, text you type (such as captions, titles and instructions to the editor), and the projects and exports made from them.
• Team content: if you create or join a team, your team name and membership, and the styles and footage shared with it. Team content is visible to that team's members.
• Support messages you send us.

Information collected automatically

• Identifiers: an app install identifier used to keep your projects together, and your account identifier if you sign in.
• Log data: IP address, browser or device type, operating system, app version, request times and errors, kept to run and secure the Service.
• Usage analytics (only if you allow it): which features are used (for example, that an export finished and how long the video was). Analytics never include your videos, audio, captions, prompts or error text. You can turn analytics off at any time in Settings.
• Service events: our servers record anonymous events about the Service itself, such as that a video finished or failed, how long it took, what the AI processing cost, Ask AI use and subscription purchases, under a one-way hashed account identifier. They never include your videos, audio, captions, prompts or error text.
• Notifications: if you turn on notifications, a push subscription so we can tell you when a video is ready.

Payments

Web subscriptions are processed by Stripe; iPhone subscriptions by Apple. We receive your subscription status, plan and a customer identifier. We never receive or store your full card number.

2. How we use information

• To provide the Service: analyze a reference video's style, transcribe your speech, cut, caption and render your videos, and store your projects.
• To run subscriptions and enforce plan limits.
• To keep the Service secure, prevent abuse and fix problems.
• To understand and improve how the Service is used: in detail when you have allowed analytics, and through anonymous service events otherwise.
• To contact you about your account, purchases and important changes.
• To comply with law.

We do not use your videos, audio or other content to train AI models, and we do not sell your personal information or share it for cross-context behavioral advertising.

3. AI processing

Some features send content to AI providers that process it on our behalf and return the result to us. Before your first use of these features we ask for your permission. Today these providers are:

• fal.ai: video analysis of style references and speech transcription. It receives the video or audio being analyzed.
• Anthropic (Claude): editing suggestions. It receives text only, such as your transcript, caption text and your instructions, not your video.

We send each provider only what its task needs. Their handling of that content is also governed by their own terms and privacy policies. If we add or change providers, we will update this list.

4. How we share information

We share information only with service providers that help us run the Service, under agreements that limit their use of it: Fly.io (servers), Backblaze (video storage), Vercel (website hosting), Supabase (accounts), Resend (account email), Stripe (web payments), Apple and RevenueCat (iPhone purchases), PostHog (analytics and service events), and the AI providers above. We may also disclose information if required by law, to protect rights and safety, or as part of a merger, acquisition or sale of assets, in which case we will tell you.

5. Retention and deletion

We keep your content and projects until you delete them or your account. Links to your files expire after a few hours. You can delete your account in Settings; this deletes your account, uploads, projects and exports from our servers and cancels a web subscription. Residual copies in backups and logs are removed within 30 days, except where we must keep records by law (for example, payment records).

6. Your rights and choices

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, and to object to or restrict certain processing. You can delete content and your account yourself in the app. For any other request, contact us at support@trymimic.app. We will respond within 30 days (45 days where the law allows). We will not treat you differently for exercising a privacy right. If we decline your request you may appeal by replying to our response with the subject "Privacy Appeal".

EU, UK and similar laws. We process your information to perform our contract with you (providing the Service), on your consent (analytics and AI processing, which you can withdraw at any time), and for our legitimate interests in securing and improving the Service (including anonymous service events). You may complain to your local data protection authority.

7. Cookies and local storage

The web app stores your preferences, sign-in session and install identifier in your browser's local storage so it works. We don't use advertising cookies. Analytics storage is used only after you allow analytics. Without it, we count visits and the pages viewed in a cookieless mode that stores nothing in your browser.

8. Children

The Service is not directed to children under 13, and we do not knowingly collect their information. If you believe a child under 13 has given us information, contact us and we will delete it.

9. Security

We use encryption in transit (HTTPS), access controls and signed, expiring file links. No system is perfectly secure, so we can't guarantee absolute security.

10. International transfers

We operate from the United States, and our providers may process information in the United States and other countries whose laws may differ from yours.

11. Changes

We may update this policy. If the changes are material, we will tell you in the app or by email before they take effect, and update the date above.

12. Contact

NeedThat Studio, LLC, Delaware, USA. Questions: support@trymimic.app.