All limits at a glance
Every number below comes from the platform's own help, developer or ads documentation, checked on October 28, 2026.
| Platform | Type | Max length | Max file |
|---|---|---|---|
| TikTok (TikTok Studio upload) | Organic | 30 min | 10 GB |
| TikTok (posted from another app) | Organic | 3 min | 4 GB |
| TikTok In-Feed ad (non-Spark) | Ad | 10 min | 500 MB |
| Instagram Reels | Organic | 20 min | not stated |
| Instagram Reels ad | Ad | 15 min | 4 GB |
| YouTube Shorts | Organic | 3 min | not stated |
| YouTube (regular video) | Organic | 12 h | 256 GB |
| LinkedIn post | Organic | 15 min | 5 GB |
The limits that catch people out
Instagram Reels can run 20 minutes, but Instagram says reels over 3 minutes won't be recommended to new audiences. For reach, 3 minutes is the practical cap.
YouTube decides Short or not by shape and length: square or vertical and up to 3 minutes is a Short. A 3:10 vertical video is a regular video. Shorts over 1 minute with an active copyright claim are blocked.
TikTok has two limits: 30 minutes when you upload in TikTok Studio, but 3 minutes for every creator when an app posts for you (some accounts get 5 or 10).
YouTube regular videos over 15 minutes need a verified account.
Sources
- TikTok Support, Creator tools on TikTok (TikTok Studio upload requirements)
- TikTok for Developers, Content Posting API: media transfer guide (video restrictions)
- TikTok Ads Help, Auction In-Feed ad specifications (In-Feed Standard safe zone file, 720×1280)
- Instagram Help Center, Record a reel (up to 20 minutes; over 3 minutes not recommended to new audiences)
- Meta Ads Guide, Instagram Reels video ads (safe zone, size, length)
- YouTube Help, Shorts up to three minutes (square or vertical)
- YouTube Help, Upload videos longer than 15 minutes (256 GB or 12 hours)
- LinkedIn Help, Video sharing troubleshooting (video specs)
Questions
How long can a TikTok be?
Up to 30 minutes and under 10 GB when uploaded through TikTok Studio. Posted from other apps, 3 minutes for every creator, and 5 or 10 minutes for some accounts.
How long can an Instagram Reel be?
Up to 20 minutes. Reels over 3 minutes won't be recommended to new audiences, per Instagram's help center.
How long can a YouTube Short be?
Up to 3 minutes, square or vertical, for videos uploaded after October 15, 2024.
How long can a LinkedIn video be?
3 seconds to 15 minutes for a post, up to 5 GB.
What's the max length for a YouTube video?
12 hours or 256 GB, whichever is less. Videos over 15 minutes need a verified account.
How often is this updated?
The date is on the page: October 28, 2026. Platforms change limits without notice, so check the upload screen if a number matters.