Video file
| Spec | Value |
|---|---|
| Aspect ratio | 9:16 (vertical)[3]TikTok's creative guidance; the developer docs set no ratio |
| Resolution | 360 px minimum, 4096 px maximum (height and width)[1] |
| Recommended capture | At least 720p[3]ads guidance |
| File formats | MP4 (recommended), WebM, MOV[1] |
| Video codecs | H.264 (recommended), H.265, VP8, VP9[1] |
| Frame rate | 23–60 fps[1] |
| Max file size | 4 GB[1] |
| Bitrate | Not published |
Length
Text and captions
Safe zone
| Spec | Value |
|---|---|
| Safe zone | Varies with format and caption length; downloadable template files[4]published for ads only, no pixel margins on the page |
What TikTok doesn't publish
Creators ask about these, but there's no official number. We leave them out rather than guess.
- Exact safe-zone margins in pixels for organic posts
- Recommended bitrate
- Minimum video length
- The upload cap in the app and in TikTok Studio — the help pages that list it wouldn't load for us to verify, so check the upload screen
Exporting for TikTok
Export 9:16 inside the limits
1080x1920 sits well within TikTok's 360–4096 px range. Use MP4 with H.264, the formats TikTok recommends.
Match the frame rate window
TikTok takes 23–60 fps. Export at the rate you shot; 24, 30 or 60 all fit.
Front-load the point
TikTok's own creative guidance asks for the proposition in the first 3 seconds and the hook by second 6.
Pace your text
Keep on-screen text to about 5–10 words per second so it can be read before it disappears.
Keep text off the edges
Captions, buttons and the username sit over the bottom and right of the video. Keep key text in the centre and check it against TikTok's safe-zone template.
Mimic exports vertical 9:16 video with captions and titles kept inside the apps' safe zones and off the speaker's face.
Sources
- [1] TikTok for Developers, Content Posting API: Media Transfer Guide. Checked October 2026.
- [2] TikTok for Developers, Content Posting API: Direct Post reference. Checked October 2026.
- [3] TikTok Ads Manager Help, Creative best practices for performance ads. Checked October 2026.
- [4] TikTok Ads Manager Help, TikTok Auction In-Feed Ads. Checked October 2026.
Platforms change limits without notice. Check the linked page before a big campaign.
Questions
How long can a TikTok video be?
TikTok's developer docs say every creator can post 3-minute videos and some have access to 5 or 10 minutes. Apps can send files up to 10 minutes that the creator then trims to their account's limit.
What size should a TikTok video be?
Vertical 9:16. TikTok accepts 360 to 4096 px per side, and its creative guidance says to shoot at least 720p.
What file types does TikTok accept?
MP4 (recommended), MOV and WebM, encoded in H.264 (recommended), H.265, VP8 or VP9, up to 4 GB.
How long can a TikTok caption be?
Up to 2,200 characters, counting hashtags and mentions.
What frame rate should I export for TikTok?
Anything from 23 to 60 fps.
Made for TikTok, edited by Mimic.
Raw clip in. Captions, cuts, hook and product shots out.
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