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Usage Rights Calculator

Usage fee = base fee × % per month × months, for each channel the brand wants. Pick the channels, set the term, see the fee.

Rights

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months
Channels and % of base per month
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Starting values: 15% a month for licensing and 25% a month for whitelisting, from Top Growth Marketing (see Sources). Other channels have no published norm we could verify, so set your own.

Usage fee, 3 months

$135

$45 a month · $435 with the base fee

  • Paid social from the brand's account: 15%$135
  • Usage total$135
  • 1 month$45
  • 3 months$135
  • 6 months$270
  • 12 months$540

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How usage rights are priced

Your base fee pays for making the video. Usage rights pay for where the brand shows it and for how long. A brand running your video as an ad gets more value than one posting it once, so it pays more.

This calculator charges each channel as a percentage of your base fee per month, then multiplies by the term. Two channels at 15% for three months adds 90% of the base fee.

  1. 1

    Enter your base fee

    The price of the content itself.

  2. 2

    Set the term

    How many months the brand can run it. Always set an end date.

  3. 3

    Tick each channel in the contract

    Paid social, whitelisting, web, email, TV, out of home.

  4. 4

    Adjust the percentages

    Starting values are from a published guide; your rates may differ.

Usage vs whitelisting

Paid usage: the brand downloads your video and runs it from its own ad account. Whitelisting: the brand runs ads through your account, so your handle and profile show on the ad. Whitelisting carries your name, so it's usually priced higher.

Worked example

$300 base fee, paid social at 15% and whitelisting at 25%, for 3 months.

Monthly: $300 × (15% + 25%) = $120

Usage fee: $120 × 3 = $360

Total to quote: $300 + $360 = $660.

Sources

Questions

What are UGC usage rights?

Permission for a brand to use your video in specific places for a specific time. Organic posting is often included in the base fee; paid ads, whitelisting and offline use are extra.

How long should usage rights last?

As long as the campaign needs, with an end date. Short terms (1 to 3 months) keep the price down for the brand and let you re-license later.

What happens when usage expires?

The brand should stop running the video as an ad, or pay to renew. Put the end date and renewal price in your contract.

Should I sell perpetual usage?

Only at a price you'd accept for never being paid for that video again. Many creators price it as a multiple of 12 months, or decline.

Does whitelisting include usage?

Not automatically. Spell out both in the contract: what the brand may run from its own account and what it may run from yours.