mimicHow the rate calculator works
Your base rate covers one edited video for organic use: the brand can post it on its own pages, with one round of changes. Everything else is an add-on.
Time-based rights (paid usage, whitelisting, exclusivity) are a percentage of the base per month. One-off extras (raw footage, rush) are a flat percentage. Extra hooks and revision rounds are a fixed price each.
- 1
Enter your base rate
What you charge for one video, organic use only.
- 2
Set the number of videos
Add extra hooks if the brand wants openings to test.
- 3
Toggle each right in the brief
Paid usage, whitelisting, exclusivity, raw footage.
- 4
Check the percentages
The starting values are from published guides. Use your own.
- 5
Send the breakdown
Itemised quotes are easier to approve and harder to haggle.
What each add-on means
| Add-on | What the brand gets | Starting value |
|---|---|---|
| Paid usage | Run your video as an ad from its account | 15% / month |
| Whitelisting | Run ads from your handle (Spark Ads, partnership ads) | 30% / month |
| Exclusivity | You skip competitors for a set time | Set your own |
| Raw footage | Your unedited clips | 30% |
| Rush | Delivery faster than your normal turnaround | 25% |
Starting values: paid usage from Top Growth Marketing's licensing rate; whitelisting, raw footage and rush from the low end of Influee's ranges. See Sources.
Worked example
3 videos at $150, 3 months of paid usage at 15%, raw footage at 30%.
Base: 3 × $150 = $450
Paid usage: $450 × 15% × 3 months = $202.50
Raw footage: $450 × 30% = $135
Quote: $450 + $202.50 + $135 = $787.50, or $262.50 per video.
Sources
Questions
How much should I charge for a UGC video?
Start from a base rate you'd be happy with for one edited video and organic use, then charge separately for every extra right. There's no single market rate: it depends on your niche, experience and the brand's budget.
Are usage rights included in my base rate?
Not unless you say so. Organic posting on the brand's own pages is usually in the base; running the video as a paid ad is usage and is priced per month.
What is whitelisting?
The brand runs ads through your account, so the ad shows your handle. On TikTok that's Spark Ads; on Instagram, partnership ads. It's priced per month on top of usage.
Should I charge for raw footage?
Yes. Raw clips let the brand cut new ads without you, so they're worth more than the edit alone.
What if the brand asks for perpetual usage?
Price it as a long term (for example 12 months or more of usage) or decline. An end date protects you if your rates go up.