What makes a UGC pitch work
Brands get a lot of “I'd love to collab” emails. What stands out is a concrete idea for their product, proof you can make it, and an easy yes.
These templates keep the email under 120 words and put your idea in the middle, where it gets read.
- 1
Pick the pitch type
Cold, existing customer, or ad creative for brands running paid social.
- 2
Name the product, not just the brand
“The vitamin C serum” beats “your products”.
- 3
Write one idea in one line
The moment, the problem or the hook you'd open on.
- 4
Add your portfolio
Two or three of your best videos, not your whole feed.
- 5
Send, then follow up twice
Three to five days later, then a week after that. Then stop.
Where to send it
Look for a creator, partnerships or influencer email on the brand's site or social bio. On LinkedIn, search the brand for “influencer”, “creator” or “social” roles and find the person, not the generic inbox.
Example pitch
Subject: UGC for Glow Co's vitamin C serum
Hi Glow Co team, I'm Sam, a UGC creator in skincare. I make short, talking-to-camera videos brands use on their pages and in ads.
One idea for the vitamin C serum: a 30-second morning routine where the serum is the step I never skip.
I can deliver edited vertical videos with captions, plus extra hooks or raw footage for ads. Would you be open to a quick look?
Questions
How long should a UGC pitch email be?
Short enough to read on a phone without scrolling much. Aim for under 120 words: who you are, one idea, a link, a question.
Should I include my rates in the first email?
Optional. Mentioning a rate card you can send keeps the first email light; attaching one saves a round trip with brands that buy UGC often.
How many times should I follow up?
Twice is plenty: once after three to five days, once a week later. Then move on and try again in a few months with a new idea.
Is this generated by AI?
No. It fills templates we wrote with your details, so it's instant and nothing is sent anywhere.