mimicHow the hook generator works
Every line comes from a hook formula we wrote: a sentence pattern with slots for your product, audience, problem, result and time frame. Pick a niche to load example details, then type your own.
No AI and nothing sent anywhere: the same inputs always give the same hooks, and you can mix angles to see more.
The eight hook angles
| Angle | What it does | Example pattern |
|---|---|---|
| Problem | Names the pain so the right viewer stops | Tired of {problem}? Here's what fixed it. |
| Curiosity | Opens a loop the video closes | I didn't expect {product} to work this well. |
| Contrarian | Challenges a common belief | Don't buy {product} until you watch this. |
| Result | Shows the payoff up front | How I got {result} in {time}. |
| Mistake | Warns about something the viewer may be doing | Stop doing this if you want {result}. |
| List | Promises a number of quick points | 3 things that actually helped with {problem}. |
| POV | Puts the viewer in the scene | POV: you finally fixed {problem}. |
| Story | Starts a personal story | So I tried {product} for {time}… |
Using a hook in the edit
- 1
Say it in the first line
No intro, no “hey guys”. The hook is the first thing they hear.
- 2
Put it on screen too
Big text in the safe zone, so it works with the sound off.
- 3
Film three, test three
Record a few different hooks with the same body and let the numbers pick.
Worked example
Product: this vitamin C serum. Audience: people with dull skin. Problem: dull, tired-looking skin. Result: brighter skin. Time: two weeks.
Problem: “Tired of dull, tired-looking skin? Same. Here's what fixed it.”
Result: “How I got brighter skin in two weeks.”
Story: “So I tried this vitamin C serum for two weeks…”
Questions
What is a hook in a video?
The first line or two, built to make the right viewer stop scrolling and keep watching.
How long should a hook be?
One short sentence you can say in a breath. If it needs a second sentence, the first one isn't doing its job.
Should the hook be spoken or on screen?
Both. Say it on camera and show it as text, so it lands with or without sound.
Is this an AI hook generator?
No. It uses formula templates we wrote. That keeps it instant and private, and the lines are predictable starting points to make your own.
Can Mimic add the hook for me?
Yes. Mimic puts a hook on screen in the style of your reference video, kept inside the safe zone and off your face.