How to make a UGC rate card
- 1
Add your name, handle and niche
Brands skim. The niche line tells them if you fit.
- 2
List up to four packages
Single video, a bundle, a monthly retainer. One line on what each includes.
- 3
Add your add-ons
Usage rights, whitelisting, raw footage, rush. Prices or “% per month”.
- 4
Download the PNG
Attach it to pitches, pin it in your media kit, send it in DMs.
What to put on a rate card
Packages, not a menu. Three options is easy to choose from: one video, a bundle with a per-video saving, and a monthly retainer.
Say what the base price includes (length, edits, captions, organic use) so add-ons read as extras, not surprises. If you price usage as a percentage, the UGC rate calculator and usage rights calculator do the maths.
Example packages
A skincare creator's card with three packages.
1 video: 15–60 s, edited with captions, organic use.
3 videos: three concepts, or three hooks of one concept.
Monthly: 4 videos a month with priority turnaround.
Add-ons: paid usage % per month, whitelisting % per month, raw footage, 48-hour rush.
Questions
Should I put prices on my rate card?
It saves a round of emails and filters out brands that can't afford you. Some creators send a card with “from” prices and quote the final number per brief.
What size is the PNG?
1080 × 1350 pixels (4:5). It's sharp on phones and in email, and small enough to attach anywhere.
Is my information saved or uploaded?
No. The card is drawn in your browser and downloaded straight to your device.
How often should I update my rates?
Whenever your work gets better or your calendar fills up. Raising rates for new clients is normal.