mimicTwo ways to measure engagement
On TikTok, Reels and Shorts, most views come from people who don't follow you, so engagement by views says more about the video itself. Engagement by followers says more about how much your audience cares.
| Method | Formula | Best for |
|---|---|---|
| By views | engagements ÷ views × 100 | Short video, where most viewers don't follow you |
| By followers | engagements per post ÷ followers × 100 | Comparing accounts of different sizes |
How to use it
- 1
Pick the platform
YouTube has no public saves count, so saves are left out there.
- 2
Copy the numbers from your analytics
Same post, same day. For a profile-level number, add up your last 10 posts and set “Posts” to 10.
- 3
Choose views or followers
Both show in the list; the big number is the one you picked.
- 4
Tell brands which one it is
A rate by views and a rate by followers aren't comparable.
Worked example
A TikTok with 1,800 likes, 120 comments, 90 shares, 150 saves and 42,000 views, on an account with 12,000 followers.
Engagements: 1,800 + 120 + 90 + 150 = 2,160
By views: 2,160 ÷ 42,000 × 100 = 5.14%
By followers: 2,160 ÷ 12,000 × 100 = 18.00%
Questions
What counts as an engagement?
Likes, comments, shares and saves. Some people also count link clicks or profile visits; if you do, say so.
Should I use views or followers?
For a single short video, views. For comparing creators or reporting a profile average, followers, averaged over several posts.
Why is my rate by followers over 100%?
A video that travels well beyond your followers can get more engagements than you have followers. That's normal on short video.
What is a good engagement rate?
It varies by platform, niche, account size and method, so compare against your own past posts. We don't show a benchmark we can't source.