mimicHow to plan a posting calendar
- 1
Choose days you can keep
Three days a week every week beats daily for a fortnight. Consistency is the plan.
- 2
Set your content pillars
Three to five recurring themes: tutorials, reviews, behind the scenes, stories. They rotate in order.
- 3
Pick platforms
One video can go to several. The calendar lists them together on each post.
- 4
Download the CSV
Add ideas and status in Sheets or Notion, then batch-film a week at a time.
Why pillars
Pillars stop the blank-page problem. Instead of “what do I post today?”, the calendar says “Tuesday is a tutorial”. They also give your profile a recognisable mix, so new viewers know what they'll get by following.
Worked example
Start on a Monday, 4 weeks, Mon/Wed/Fri, 1 post a day, 4 pillars.
12 posts in total; each pillar comes up 3 times.
Week 1: Mon Tutorial, Wed Product review, Fri Behind the scenes. Week 2 starts with Storytime.
Questions
How often should I post?
As often as you can keep up with good videos. Pick a number of days you could do on a busy week and stick to it.
What columns are in the CSV?
Date, day, time, post number, platforms, pillar, a blank idea column and a status column set to Planned.
Can I import it into Google Calendar?
The CSV is built for spreadsheets and Notion. For calendar reminders, set a repeating event on your posting days.
Is my plan saved?
No, it's built in your browser. Download the CSV to keep it.